Daily Archives: June 5, 2017


 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads translate into… Read More

Snap acquires Placed to prove geofilters drive store visits


 WWDC is usually a key event for Apple. This is the company’s developer conference. While Apple has mostly focused on software news in recent years, this one was a bit different. We got a bit of everything, major software updates, new devices as well as a sneak peek at Apple’s roadmap for the coming months. In case you missed it, here’s everything Apple announced today. Read More

Everything Apple announced at its WWDC keynote






 Apple packed a lot of announcements into its WWDC keynote today, even with the long running time, so it’s understandable that the new Magic Keyboard with Numeric Keypad didn’t get any stage time. Understandable, but unforgivable, because this is truly the company’s greatest creation. Okay maybe not the greatest, but it is pretty great – it’s the same Magic… Read More

Apple has a new wireless Magic Keyboard with a full ...




 The writing is on the wall. The iPad mini 4 is probably going to be the last iPad mini ever. Apple just announced iPad updates during its WWDC keynote. Both the 9.7-inch and 12.9-inch iPad Pro models are receiving major updates. In the meantime, the iPad mini feels like the neglected device in the iPad lineup, and it’s now probably on life support. If you want a cheaper iPad, you can buy… Read More

The iPad mini isn’t receiving any update





 The MacBook Air just won’t die. While Apple introduced a thinner, lighter MacBook Pro last year, people still want a new MacBook Air. The MacBook Pro is roughly as heavy as the 13-inch MacBook Air, but it’s still more expensive. That’s why customers still love the MacBook Air. Instead of killing the MacBook Air altogether, Apple is keeping it around as it still sells fine.… Read More

Plot twist: the MacBook Air is still alive