If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads translate into… Read More Snap acquires Placed to prove geofilters drive store visitsThis entry was posted in Advertising Tech Apps Fundings & Exits Mobile Social Startups TC and tagged snapchat on June 5, 2017 by Josh Constine
WWDC is usually a key event for Apple. This is the company’s developer conference. While Apple has mostly focused on software news in recent years, this one was a bit different. We got a bit of everything, major software updates, new devices as well as a sneak peek at Apple’s roadmap for the coming months. In case you missed it, here’s everything Apple announced today. Read More Everything Apple announced at its WWDC keynoteThis entry was posted in Apps Developer Gadgets Mobile TC on June 5, 2017 by Romain Dillet
The most powerful Mac yet, a long-awaited Siri speaker, and tons of new software upgrades across all of the Apple platforms. The post Everything Apple Announced Today at WWDC appeared first on WIRED. Everything Apple Announced Today at WWDCThis entry was posted in Gear siri and tagged apple on June 5, 2017 by Arielle Pardes
Apparently Apple knows Siri kinda sucks, because it was the last thing mentioned in the unveiling of the new HomePod speaker. That’s why it’s dumpily named as a successor to the iPod, not Apple’s old-but-unwise voice assistant. Read More Apple HomePod speaker favors sound over SiriThis entry was posted in amazon echo artificial intelligence Entertainment Gadgets hardware Media siri TC and tagged apple on June 5, 2017 by Josh Constine
Apple packed a lot of announcements into its WWDC keynote today, even with the long running time, so it’s understandable that the new Magic Keyboard with Numeric Keypad didn’t get any stage time. Understandable, but unforgivable, because this is truly the company’s greatest creation. Okay maybe not the greatest, but it is pretty great – it’s the same Magic… Read More Apple has a new wireless Magic Keyboard with a full ...This entry was posted in Gadgets hardware TC on June 5, 2017 by Darrell Etherington
Here's the stuff we're looking forward to the most. The post The 9 Key New Features Coming to iOS 11 appeared first on WIRED. The 9 Key New Features Coming to iOS 11This entry was posted in Gear on June 5, 2017 by Wired Staff
The writing is on the wall. The iPad mini 4 is probably going to be the last iPad mini ever. Apple just announced iPad updates during its WWDC keynote. Both the 9.7-inch and 12.9-inch iPad Pro models are receiving major updates. In the meantime, the iPad mini feels like the neglected device in the iPad lineup, and it’s now probably on life support. If you want a cheaper iPad, you can buy… Read More The iPad mini isn’t receiving any updateThis entry was posted in Gadgets iPad TC and tagged apple on June 5, 2017 by Romain Dillet
The round, mesh device is seven inches tall, and Apple says it sounds amazing. Apple HomePod: Price, Specs, Release DateThis entry was posted in Gear on June 5, 2017 by David Pierce
The round, mesh device is seven inches tall, and Apple says it sounds amazing. The post Apple's HomePod Puts Siri in a Speaker appeared first on WIRED. Apple’s HomePod Puts Siri in a SpeakerThis entry was posted in Gadget Lab Gear siri and tagged apple on June 5, 2017 by David Pierce
The MacBook Air just won’t die. While Apple introduced a thinner, lighter MacBook Pro last year, people still want a new MacBook Air. The MacBook Pro is roughly as heavy as the 13-inch MacBook Air, but it’s still more expensive. That’s why customers still love the MacBook Air. Instead of killing the MacBook Air altogether, Apple is keeping it around as it still sells fine.… Read More Plot twist: the MacBook Air is still aliveThis entry was posted in Gadgets macbook TC and tagged apple on June 5, 2017 by Romain Dillet