Netflix is getting into live sports streaming, but it's not shelling out hundreds of millions of dollars on NFL games, Formula 1 races or the English Premier League quite yet. The company's first live sports event is a pro-am golf tournament that features athletes from its Formula 1: Drive to Survive and Full Swing docuseries.
The Netflix Cup will see four pairs of Formula 1 drivers and PGA Tour golfers pairing up in a match play tournament that will take place in Las Vegas. You'll be able to watch the event starting at 6PM ET on Tuesday, November 14 — just a few days before F1's inaugural Las Vegas Grand Prix.
As things stand, The Netflix Cup is set to feature F1 drivers Alex Albon, Pierre Gasly, Lando Norris and Carlos Sainz. The golf pros who have lined up to take part are Rickie Fowler, Max Homa, Collin Morikawa and Justin Thomas. The tournament will see the pro-am pairs play an eight-hole match. The top two teams will duke it out on a final hole to try and win the Netflix Cup.
“The continued success of Drive to Survive has played a significant role in the growth of Formula 1 in the US, which has ultimately led to the addition of a third American race,” Emily Prazer, chief commercial officer of Las Vegas Grand Prix, Inc, said in a statement. “It’s only fitting that we kick off our inaugural race weekend with a fun event that can be streamed by F1 and PGA Tour fans around the globe.”
This is a logical way for Netflix to dip its toes into live sports streaming. It means that the company doesn't have to immediately snap up expensive rights to high-profile leagues (many of which have deals with rival streaming services anyway) or to showcase lower-tier sports.
It's also another example of Netflix's cross-branding coming to the forefront. The company is placing more focus on its own properties with things like a Squid Game reality competition series and branded retail stores that will feature an obstacle course based on its biggest hit to date. Netflix is also said to be developing more video game adaptations of its shows and movies, such as Extraction and Black Mirror.
Netflix's first livestreamed event was a Chris Rock standup special. However, the company ran into technical problems with its second planned livestream, a Love is Blind cast reunion. The company instead filmed the reunion and uploaded it to the platform as quickly as it could. Netflix will be hoping things go more smoothly this time around.
This article originally appeared on Engadget at https://www.engadget.com/netflixs-first-live-sports-event-is-a-golf-tournament-featuring-f1-drivers-and-pga-tour-pros-160042770.html?src=rss The unconventional sports sim What the Golf is officially coming to PS4 and PS5 consoles later this year. The release is set to include all current updates, which is always nice, and has been optimized for Sony consoles. This includes haptic-based DualSense support so you can really feel the impact of striking a ball, a cat or an entire planet toward a hole (it’s a weird and funny game.)
What the Golf takes the basic notions of a golf sim and upends them entirely. There are plenty of ludicrous golf-adjacent minigames and the rules change on a dime, leading to hilarious multiplayer matchups. Some levels take you to space, while others transform the golf ball into an office chair, among many other objects. The absurdity on display has made the game a hit, even among those who have little interest in golf.
The game originally released on Apple Arcade, but was eventually ported to the Nintendo Switch. To that end, the Switch version is getting a beefy update tomorrow, August 3rd, that features a crossover with murder/snitch simulator Among Us. The update includes a new overworld and 35 new levels. These levels already launched for Apple Arcade back in April, but this is the first time they'll be available on a dedicated gaming console. The PC version is also getting some Among Us love.
Developer Triband has also announced seasonal updates dropping over the course of the next year. These will include new stages and other surprises, coinciding with holidays like Thanksgiving and Valentine’s Day. All versions of the game will have access to these free updates, including Switch, PC, PS4 and PS5. It all starts with the Halloween-themed Beware of the Bogeyman, which is available from October 23rd until November 5th.
This article originally appeared on Engadget at https://www.engadget.com/mobile-hit-what-the-golf-is-coming-to-playstation-soon-175141459.html?src=rss If you never thought that Formula 1 and pro golf could go together, Netflix begs to differ. The streaming service is said to be in talks to livestream its first ever sporting event, a celebrity golf tournament featuring F1 drivers and professional golfers, according to The Wall Street Journal. It would reportedly feature personalities from Full Swing and Drive to Survive, Netflix documentaries that follow F1 drivers and pro golfers. Talks are still preliminary, according to the WSJ.
A celebrity golf event would be a low-stakes way for Netflix to work out a format and solve any technical issues that could occur in future live sports events. It famously messed up a livestream of its Love is Blind reality show, with technical problems causing an hour-long outage — though its first live stream event, a Chris Rock comedy special, went smoothly.
The company may have also noticed the popularity of golf YouTube channels like Rick Shiels and Bob Does Sports. Those often feature top-echelon pros like Max Homa playing rounds and competing with average players, trash talking and swearing like the rest of us do while playing golf. A similar format, with F1 drivers and players competing but also having fun, could draw in casual viewers that would otherwise never watch golf — much like Full Swing did.
Netflix has been exploring live sports streaming for more than a year. It previously bid for live US streaming rights to Formula 1, but reportedly lost out to ESPN. It has also supposedly explored bidding on rights for tennis, cycling and other lower-profile sports.
Earlier this year, co-CEO Ted Sarandos said "we aren't anti-sports, we're pro-profit," implying that Netflix doesn't think the costs for sports rights make economic sense. At the same time, he said the company was leaving the possibility open. Meanwhile, rivals like Amazon Prime Video have streamed live sports for years from leagues including the NFL, Major League Baseball, ATP, Premiere League and more.
This article originally appeared on Engadget at https://www.engadget.com/netflix-may-soon-livestream-a-golf-tournament-featuring-f1-drivers-and-pro-golfers-091445042.html?src=rss