Magic Leap



The first wave of AR startups offering smart glasses is now over, with a few exceptions. Google acquired North this week for an undisclosed sum. The Canadian company had raised nearly $200 million, but the release of its Focals 2.0 smart glasses has been cancelled, a bittersweet end for its soft landing. Many AR startups […]

AR 1.0 is dead: Here’s what it got wrong



The first wave of AR startups offering smart glasses is now over, with a few exceptions. Google acquired North this week for an undisclosed sum. The Canadian company had raised nearly $200 million, but the release of its Focals 2.0 smart glasses has been cancelled, a bittersweet end for its soft landing. Many AR startups […]

AR 1.0 is dead: Here’s what it got wrong


If you find voice assistants frustratingly dumb you’re hardly alone. The much hyped promise of AI-driven vocal convenience very quickly falls through the cracks of robotic pedantry. A smart AI that has to come back again (and sometimes again) to ask for extra input to execute your request can see especially dumb — when, for […]

WorldGaze uses smartphone cameras to help voice AIs cut to ...






Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now it’s seeking an acquirer, but talks with Facebook and medical goods giant Johnson & Johnson led nowhere according to a new report from Bloomberg’s Ed Hammond. After raising over $2 billion and being valued between […]

Desperate to exit, a $10B price tag for Magic Leap ...


Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include non-pure play AR/VR startups discussed below, and that amount exceeds $67 billion. More than $8 billion has been returned to investors through M&A already, with the remaining […]

VR/AR startup valuations reach $45 billion (on paper)



The screwdriver-happy dismantlers at iFixit have torn the Magic Leap One augmented reality headset all to pieces, and the takeaway seems to be that the device is very much a work in progress — but a highly advanced one. Its interesting optical assembly, described as "surprisingly ugly," is laid bare for all to see.

Teardown of Magic Leap One reveals highly advanced placeholder tech


It’s been a long and trip-filled wait but mixed reality headgear maker Magic Leap will finally, finally be shipping its first piece of hardware this summer. We were still waiting on the price-tag — but it’s just been officially revealed: The developer-focused Magic Leap One ‘creator edition’ headset will set you back at least $2,295. […]

Magic Leap One AR headset for devs costs more than ...