For so long, Mark Zuckerberg has told us all to move fast and break things. It’s time for him to break Facebook. Move fast and break Facebook: A bull case for antitrust ...This entry was posted in antitrust Column Government Mark Zuckerberg Messenger Opinion Policy Social TC WhatsApp and tagged facebook instagram social media on August 29, 2021 by Annie Siebert
Brand-building is no longer a one-hit game, but an exercise in repetition: It may take four or five times for a user to see your startup’s name or logo to recognize, remember or Google it. Growth tactics that will jump-start your customer baseThis entry was posted in Airbnb Column quora Social Startups TC and tagged social media on August 13, 2021 by Annie Siebert
Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets Early-stage brands should also unlock the power of influencersThis entry was posted in Apps Column eCommerce Marketing Social TC and tagged social media on August 9, 2021 by Annie Siebert
Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets Early-stage brands should also unlock the power of influencersThis entry was posted in Apps Column eCommerce Marketing Social TC and tagged social media on August 9, 2021 by Annie Siebert
In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands. 5 tips for brands that want to succeed in the ...This entry was posted in Advertising Tech Column Marketing Social YouTube and tagged social media on June 17, 2021 by Annie Siebert
We can introduce rules and regulations to ensure the wise use of powerful technologies. We’ve done it before, with cars, radiography and nuclear energy. What’s different about social media? We owe it to our kids to put an age ...This entry was posted in bullying Column Opinion Policy Social and tagged social media on May 25, 2021 by Annie Siebert
The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration. 5 predictions for the future of e-commerceThis entry was posted in Amazon Column e-commerce eCommerce online shopping Social on May 21, 2021 by Annie Siebert
The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration. 5 predictions for the future of e-commerceThis entry was posted in Amazon Column e-commerce eCommerce online shopping Social on May 21, 2021 by Annie Siebert
As the app ecosystem rapidly expands beyond the borders of mobile, app developers and publishers would benefit immensely from identifying economical and secure ways of adopting more SDKs. The truth about SDK integrations and their impact on developersThis entry was posted in Android Apps Column Developer Mobile Startups and tagged facebook on May 12, 2021 by Annie Siebert
Verification goes beyond the "blue checkmark," and the urgency to implement verification is bigger than just stopping the spread of questionable content. It can also help companies ensure they’re staying on the right side of the law. The next era of moderation will be verifiedThis entry was posted in Column Opinion privacy Security Social and tagged social media on March 23, 2021 by Annie Siebert