Monthly Archives: March 2018


Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives […]

Facebook plans crackdown on ad targeting by email without consent


At a time when the models of traditional social networks are being questioned, it's more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging "ruthless self-editing" and avoiding "nasty things" like endless feeds filled with trivial garbage.

Arbtr wants to create an anti-feed where users can only ...










These kinds of leaks didn’t happen when I started reporting on Facebook eight years ago. It was a tight-knit cult convinced of its mission to connect everyone, but with the discipline of a military unit where everyone knew loose lips sink ships. Motivational posters with bold corporate slogans dotted its offices, rallying the troops. Employees […]

The real threat to Facebook is the kool-aid turning sour




In January, Facebook announced that it would be changing its feed algorithm to promote users’ well-being over time spent browsing content. That’s a relatively new approach for a company whose ethos once centered around “move fast, break things.” It wasn’t all that long ago (approximately a year and a half before the algorithm change) that […]

Facebook’s mission changed, but its motives didn’t