Monthly Archives: June 2023

Spotify might soon let you watch music, not just listen to it. Bloombergsources claim the streaming service is mulling the addition of full-length music videos to its app. The company is reportedly talking to potential partners, but it's not clear who would support the feature or when it might arrive. Spotify has already declined to comment.

Video on Spotify is currently limited to podcasts, 30-second storytelling clips (to help artists talk about their work) and 10-second GIFs that loop while you listen to a given song. The media giant launched a TikTok-like home feed in March, but it's meant more for discovering music and podcasts than video viewing. The company tried using TV content several years ago, such as clips from Comedy Central and ESPN, but it didn't gain much traction.

The concept isn't novel for streaming music services. Apple Music has had music videos for years. Spotify's addition would help it match Apple, though, and might lure audiences who would otherwise watch the videos on YouTube. It would also add content to the new feed and help Spotify draw musically-inclined viewers from social networks like Instagram and TikTok.

Music videos don't generate much direct revenue by themselves. YouTube gives creators a 55 percent share of ad revenue, which on average amounts to $18 per 1,000 views. Artists, labels and others involved then have to split that small amount. The clips supplement audio income, though, and potentially improve exposure for musicians.

There's pressure to find new sources of income, too. Spotify laid off a significant portion of its staff earlier this year, including 200 in its podcast team, as it grappled with both a rough global economy and business missteps. Music videos could improve the company's finances without requiring a large production team, as is the case with podcasts.

This article originally appeared on Engadget at https://www.engadget.com/spotify-reportedly-wants-to-add-full-length-music-videos-to-its-app-210427926.html?src=rss

Spotify reportedly wants to add full-length music videos to its ...

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Blizzard has released a string of excellent Overwatch animated shorts over the years. While the shorts are sublimely rendered and help to sketch out the backstories of the cast, Blizzard hasn't neatly pulled together the sprawling narrative of this universe so far. The developers have pledged to do a better job of that in-game starting with Overwatch 2's sixth season, which gets under way in August. Before we get there, though, Blizzard is releasing an Overwatch anime.

The three-episode miniseries is called Genesis. The title and a trailer suggest that it will focus on the early days of the Overwatch task force, which was set up amid a global war against robots. The clip shows a glimpse of humans and robots living in harmony before an AI rebellion kicked off the Omnic Crisis. It features three heroes from the game — Reinhardt, Torbjörn and Ana — as well as Mina Liao, an AI researcher and fellow founding member of the Overwatch organization.

The teaser, which has a different animation style from previous shorts, suggests the miniseries will help to tie together some of the many disparate, transmedia strands of the Overwatch narrative before co-op story missions go live in Overwatch 2. The first episode will hit YouTube on July 6th and it's just over five minutes long.

Overwatch fans have been begging for a show or even a movie based on the franchise for years. This miniseries might be as close as they get for now, but who knows? If it proves popular enough, Blizzard may be persuaded to invest in a bigger project that can put the Overwatch universe in front of a whole new audience. Meanwhile, Overwatch 2 game director Aaron Keller says each of the game's story missions will have an opening and closing cinematic to help spell out more of the narrative.

The rich, memorable cast of characters played a major role in making the original Overwatch a cultural phenomenon when it debuted in 2016. If Blizzard is successful in shining the spotlight more brightly on them again, that might help fans forgive the studio for some of the misstepsit has made with Overwatch 2 recently.

This article originally appeared on Engadget at https://www.engadget.com/an-overwatch-anime-miniseries-will-debut-on-july-6th-203026390.html?src=rss

An Overwatch anime miniseries will debut on July 6th

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