Adobe unveiled a new push for cross-device targeting today at its Adobe Summit. Amit Ahuja, the general manager of data management for Adobe Marketing, explained the product to me beforehand, and he laid out the problem in a pretty straightforward manner: “If you don’t know who the user is across different devices, clearly that’s broken.” So at a basic level, the aim… Read MoreAdobe announces new data-sharing effort for cross-device ad targeting
Adobe unveiled a new push for cross-device targeting today at its Adobe Summit. Amit Ahuja, the general manager of data management for Adobe Marketing, explained the product to me beforehand, and he laid out the problem in a pretty straightforward manner: “If you don’t know who the user is across different devices, clearly that’s broken.” So at a basic level, the aim… Read More