luxury brands


 Swiss watchmakers have long resisted the siren call of ecommerce. While many of their products sold online – you can find everything from Swatch to Breguet on the “grey market” – there were no official online channels for many brands. Until now. Omega, a Swiss watchmaker whose wares now grace the wrist of James Bond, just started selling online, joining Panerai and… Read More

Swiss watchmaker Omega joins the ecommerce bandwagon


 Independent watchmaker Defakto creates some stunning timepieces via its regular collection, but it has a new limited series that is particularly eye-catching. The new Defakto Stille Nacht is a collaboration with artist Friederike Bellman, and it uses a hand-painted star field to brighten and distinguish each watface for the 50-piece limited edition run. The Stille Nacht (‘Silent… Read More

Defakto’s ‘Stille Nacht’ watch is a limited edition of galactic ...



 BOLDR is a small watch company with a distinct style. Selling primarily on Kickstarter, the company has gone through a number of design iterations to land on the <a target="_blank" href="“>Expedition, a watch designed to take you to the farthest reaches of the Earth and/or the copier down the hall. The Expedition is reminiscent of some of the Hamilton Field Watches… Read More

The BOLDR Expedition Watch lets you get away


 It’s been a long, downward slide for cellphone maker Vertu. The company, founded by Nokia in 1998, was supposed to be a luxury phone provider to the stars and, to a degree, it delivered. They sold the $11,000 phones like expensive watches in boutique stores in tony neighborhoods. Vertu, with its precious metals and fine, hand-cut leather was supposed to maintain its luxury lead for… Read More

Vertu is dead



 It’s been a long, downward slide for cellphone maker Vertu. The company, founded by Nokia in 1998, was supposed to be a luxury phone provider to the stars and, to a degree, it delivered. They sold the $11,000 phones like expensive watches in boutique stores in tony neighborhoods. Vertu, with its precious metals and fine, hand-cut leather was supposed to maintain its luxury lead for… Read More

Vertu is dead


 According to horological legend the first luxury watch made of steel – the Audemars Piguet Royal Oak caused great consternation when it launched in 1972. Up until then there were timekeepers – small, cheap watches like Timex and Seiko – and expensive pieces that you handed out at retirements from brands like Rolex and Patek Philippe. To build a luxury watch in steel was an… Read More

Breitling’s Avenger Hurricane 45 watch uses dense composites to stay ...



 Manchester Watch Works aka MWW makes small batch watches that are sometimes homages to historic timepieces and are sometimes entirely new design. This model, the Iconik 3 – the third in the Iconik line – is based on the Blancpain TR-900, a military spec diver’s watch used by navies worldwide in the 1960s. These waterproof workhorses are sought after collectables and the Iconik… Read More

The MWW Iconik 3 is an inexpensive automatic watch for ...


smalltourb Avast, ye hearties! Prepare for your wrists to be boarded by these massive Bell & Ross mechanical watches. B&R is most famous for the aviation-themed pieces – all of them black and square with huge readable faces and handsome straps. Now they’ve taken that same aesthetic and pushed it out to sea, creating three fascinating pieces that look like a cross between a Bioshock… Read More

Arrr! Bell & Ross releases three new nautically-themed watches



hm8_rt_profile_hres_cmyk Long dedicated to space, spiders, and robots, MB&F has finally come back to earth with the Horological Machine 8, a new watch inspired by the silhouette of Can-Am race cars. This watch is part of the “Horological Machine” series, a set of handmade watches that look like a cross between something that belongs on a Jules Verne submarine and a piece of expensive chocolate. This… Read More

MB&F unveils the racing-inspired Horological Machine 8


slack-for-ios-upload There was one slide in Tim Cook’s keynote that probably made the watch industry potentates choke on their oysters St Jacques. It was a simply a clear comparison between Apple Watch sales and sales of traditional watch brands, both high and low. And it wasn’t good. At the bottom of the barrel was Japan’s Casio, makers of heavy-duty watches designed to take on tank treads and… Read More

The Swiss watch industry is doomed