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A.I. marketing is at a fever pitch, promising that this new wave of generative AI tools, powered by large language models, can help us do everything from navigating legal contracts to saving hundreds on our phone bills. When a leader like Alphabet CEO ...

We Need a Consumer-First Approach to A.I.

This entry was posted in AI Marketing on April 30, 2023 by Marta Tellado

There’s always time for more TV, and new data published by Bloomberg earlier this week revealed that we watched a lot of it. A new report helps characterize the blackbox that is streaming shows to audiences—which is especially important in a world wher...

Here Are the Most Popular Original Shows on Streaming

This entry was posted in Disney HBO Marketing Netflix television on April 28, 2023 by Kevin Hurler

Facebook’s advertising system went haywire starting around 2 am on Sunday morning, overcharging customers and wasting money on ads that didn’t work. Some advertisers who speculated they were charged for ads that no one saw, which Meta denies. Reports s...

Facebook’s Ad System Went Nuts and Ripped Off Customers

This entry was posted in advertising Amazon Marketing software and tagged facebook google instagram on April 24, 2023 by Thomas Germain

Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of can’t-miss investments choke email inboxes. Improvements to spam filters only seem to inspire new techniques to break through the protections.Read more...

Personalized AI-Written Spam May Soon Be Flooding Your Inbox

This entry was posted in Marketing SpaceX Tesla and tagged apple email spam twitter on April 23, 2023 by John Licato

Although I tend to roll my eyes at toys that offer enhanced play through an app that adds virtual effects on a mobile device’s screen, I think that Velan Studios has come up with a convincing use case for augmented reality with Hot Wheels: Rift Rally, ...

Hot Wheels: Rift Rally Turns Your House Into a Miniature ...

This entry was posted in iPad Marketing and tagged iphone on April 20, 2023 by Andrew Liszewski

After some 25 years, Netflix is officially retiring its DVD rental service. The company announced the move in a tweet Tuesday, explaining that its final discs will ship on Sept. 29th: Read more...

RIP Red Envelope: After 25 Years, Netflix is Killing Its ...

This entry was posted in Marketing Netflix Yahoo on April 18, 2023 by Lucas Ropek

In 2024, Google will block third-party cookies in Chrome, the world’s most widely used internet browser. That will kill off one of the main ways companies track you online, and the ad tech industry is freaking out about it. Google has developed a suite...

Google Experiment Reassures Ad Tech Bros That They’ll Be Just ...

This entry was posted in Marketing and tagged google on April 18, 2023 by Thomas Germain

Teens love their screens, and the Department of Defense is prepared to take advantage of that. The Georgia Army National Guard has big plans to boost its recruitment efforts through targeted ads on high schoolers’ cell phones, according to a federal co...

The National Guard Plans to Geofence High Schools and Target ...

This entry was posted in advertising Education Marketing and tagged instagram snapchat on April 17, 2023 by Lauren Leffer

Pixalate provides fraud protection, privacy and compliance analytics for connected television and mobile advertising.

Pixalate tunes into $18.1M for fraud prevention in television, mobile ...

This entry was posted in Advertising Tech Apps artificial intelligence Cloud Enterprise Marketing Mobile mobile advertising smartphone Startups TC on September 2, 2021 by Christine Hall

Instagram is ditching the “swipe-up” link in Instagram Stories starting on August 30. The popular feature has historically allowed businesses and high-profile creators a way to direct their Story’s viewers to a website where they could learn more about a product, read an article, sign-up for a service, or do anything else the creator wanted […]

Instagram is ditching ‘swipe-up’ links in favor of stickers

This entry was posted in Apps Creators Marketing Social software sticker and tagged facebook instagram on August 23, 2021 by Sarah Perez