Twitter’s big push to draw in more live video stars to its Periscope streaming service is now expanding beyond the U.S. The company announced today the Periscope Super Broadcaster program, which allows video stars to earn revenue from their...
Periscope
Twitter’s Periscope is going after live broadcasters in a big way, as it’s now promising to give back more of their earnings from the sales of Super Hearts in their live video streams.
Introduced in June, Super Hearts are in-app virtual goods that offer a form of virtual tipping.
The idea is similar to Twitch’s or YouTube’s emotes, but instead of custom emoji… Read MorePeriscope ups payouts to broadcasters on sales of Super Hearts, ...
Periscope’s new Super Hearts tipping feature that launched yesterday quickly sparked a backlash from the creators it was designed to help earn money. Broadcasters discovered that if they deleted the replay of one of their live videos before cashing out their tips at the end of the month, they’d lose any tips received during the stream. That meant if a video was overly personal… Read MorePeriscope vows fix for broadcasters mad that they forfeit tips ...
Periscope has a new revenue stream and a new way to attract the best live video content to its Twitter-owned app. Today Periscope launches Super Hearts — in-app purchase virtual goods that users buy for real money, send to creators as animated hearts that get them attention in the comment reel, and that broadcasters can then redeem with Twitter for a monthly cash pay-out. After the 30%… Read MorePeriscope lets you buy and send Super Hearts that broadcasters ...
Last fall, Twitter launched a version of its service on Apple TV and other media player platforms, in order to deliver its live video content to the big screen. Today, the company is updating its Apple TV app with a couple of new features, including support for Periscope’s Global Map and the ability to watch live 360 degree videos. The company notes that, with this launch, Twitter is… Read More
Twitter for Apple TV adds live, 360 degree video and ...
There’s another new hire for Twitter was announced today, but this one is tied more closely to its big push into live video as part of its efforts to differentiate itself from other platforms. Twitter COO Anthony Noto said today that the company has hired Todd Swidler as its Global Head of Live Business. Most recently he was at ESC Games as CEO, but prior to that was the global head… Read MoreTwitter brings on a new lead for its live video ...
Twitter lost the deal to stream the NFL’s Thursday Night Football games this year to Amazon, but today the company is announcing a new multi-year agreement that will bring live football programming to its service. According to the NFL, Twitter will stream official NFL video and other content to fans year-round, including a new 30-minute live digital show that will air on Twitter five… Read MoreTwitter announces a new deal for year-round NFL content that ...
Those little hearts you tap to signal to a live video’s creator that you’re enjoying the content might look a little different on Twitter in the future. The company announced today a new way for brands to engage fans through live video – it will now let them create their own “custom hearts” for use in Periscope’s live video. The customizations can be… Read MoreTwitter now lets brands make their own “custom hearts” for ...
Trying to figure out this whole live video broadcasting thing? Good news! Periscope, the Twitter-owned live-broadcasting app, picked up a new trick this morning: a shiny new analytics dashboard. It’s not the most groundbreaking thing in the world, but it makes sense. Making a successful live video on the internet — particularly one that doesn’t involve video games or naked… Read MoreTwitter’s live streaming app Periscope gets an analytics dashboard
Twitter is announcing a new ad unit — pre-roll ads on Periscope videos. In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that’s “organic to how people already consume that content on the platform.” Basically, publishers will have the option to run a short video ad that plays before you watch their Periscope… Read More