Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, collections are created specifically for mobile, and seem designed to win users over in the Facebook app — before directing them to the advertiser’s… Read MoreFacebook introduces a new ad format — product-focused ‘collections’
Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, collections are created specifically for mobile, and seem designed to win users over in the Facebook app — before directing them to the advertiser’s… Read More