“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase”, Facebook’s head of ad tech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy despite that hindering its potential monetization. Read MoreFacebook throws shade at Snapchat’s anti-creepy business
“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase”, Facebook’s head of ad tech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy despite that hindering its potential monetization. Read More