Facebook has hit user saturation in its core developed world markets, so to boost revenue, it needs to make ads work in emerging markets with older technology. But video, the hottest ad format, takes too much data for people with low-bandwidth connections to watch.
So today Facebook announced Slideshow, an ad format that takes three to seven photos and auto-plays them as a slideshow with… Read MoreFacebook Turns Photos Into Dynamic “Slideshow” Ads For The Developing World’s Slow Connections
Facebook has hit user saturation in its core developed world markets, so to boost revenue, it needs to make ads work in emerging markets with older technology. But video, the hottest ad format, takes too much data for people with low-bandwidth connections to watch.
So today Facebook announced Slideshow, an ad format that takes three to seven photos and auto-plays them as a slideshow with… Read More