Google embraces the log-in, leaving cookies behind in new advertising updates

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crossdevice_halloween-ads-loop_128-1_091616_v2-1 Google has been focusing for years now on finding better ways to track and measure ads as we switch from one device to another to consume media like TV, music or written articles like this one. And now, to coincide with Ad Week in New York this week, Google is revealing its latest moves in that effort: over the next few months the company will expand Brand Lift from measuring online… Read More