Warner Bros. Discovery’s new combined streaming app, Max, will keep the ads down to three to four minutes per hour. During the company’s Upfront event on Wednesday, Warner Bros. Discovery said that Max will feature one of the “lightest ad loads in streaming.”
“Max Ad-Lite subscribers get all the same content as ad-free subscribers,” Warner Bros. Discovery CEO David Zaslav said during the event. “See only three or four minutes of ads per hour and pay just $9.99 a month.”
That puts the service on par with HBO Max, which currently offers four ads per hour on its ad-supported plan. In addition to sharing similar commercial break lengths, Max will also have the same $9.99 per month or $99 per year pricing for its “Ad-Lite” plan, with options...