Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. The acquisition adds an important arrow into Brandwatch’s quiver. Expect more from this company, which seems intent on creating a suite of powerful tools for online marketers. Read MoreSocial media monitor Brandwatch acquires content marketing platform BuzzSumo
Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. The acquisition adds an important arrow into Brandwatch’s quiver. Expect more from this company, which seems intent on creating a suite of powerful tools for online marketers. Read More