If you watched Succession's recent episode and found yourself wondering what the hell Living+ is and why Kendall (Jeremy Strong) is promising everyone they can live forever, you're not alone.
Episode 6 of Succession is largely concerned with the Roys announcing this new product at their annual investor meeting, with Kendall in charge of the official introduction. This, of course, entails the typical amount of Kendall bloviating, as well as indecipherable phrases like "integrated everyday character IP life enhancement."
Putting Kendall's convoluted monologue aside, the easiest way to understand Living+ is to compare it to a production studio trying to get into real estate. Living+ is basically if Disney decided to create its own branded, gated communities, which — shocker — it already has.
What is Living+?
A concept that Logan (Brian Cox) concocted and was working on up until his death, Living+ is Waystar's real estate brand that aims to bring their cruise ship experience onto land. It would mean that Waystar would start building gated communities that are all about the Waystar Studios (and ATN) experience. We understand from Kendall's speech that Living+ communities prioritize security and fun to create a safe haven for their residents.
But what does all of that look like? Well, you can expect a Living+ community to have beautiful homes, plus built-in security systems, with its residents always a second away from enjoying everything Waystar. Living+ members would also have the luxury of interacting with Waystar's finest movie and TV characters, not to mention advanced screenings for Waystar films and shows. Plus, Waystar's parks would be right around the corner.
To visualize this, we can compare Living+ to Disney's Golden Oak, a residential community located within Walt Disney World Resort in Florida, or Storyliving by Disney. At Golden Oak, the Disney-obsessed get to live in large, affluent communities with park access, a shopping center, and unmatched Disney benefits.
You might not see Mickey in the Living+ neighborhood park, but you would see Waystar's puppy mascot that Cousin Greg (Nicholas Braun) threw up in in Succession's pilot episode (you know the one).
Living+ dips into Black Mirror territory thanks to Kendall.
While Logan's original vision for Living+ is already pretty dystopian, Kendall amps it up by tenfold when he pitches "Living+ Support."
Using Waystar's links to advanced tech and pharmaceutical industries, Kendall promises to offer Living+ residents with "privileged access to life enhancement therapies." Meaning that anyone living in a Living+ community would get unmatched access to the best doctors, therapists, dermatologists — you name it. They'd also have a more affordable access to medicine, with deliveries for anything they'd need showing up right at their doorstep.
Through Living+ Support, Kendall promises that all residents living in a Living+ community can live longer and add years to their lifespan thanks to Waystar. The entire idea of Living+ and Living+ Support sounds like something we'd see in a Black Mirror episode, if we haven't already, and is essentially a community where everyone can bond over their love for Waystar, ATN, Logan Roy, and healthcare.
Would you want to live in Living+?