Target is launching Target Circle 360, a $99 annual subscription that will offer free, unlimited delivery and rush shipping on online orders. First announced during Target’s earnings call on Tuesday, the new plan will rival similar offerings by Walmart and Amazon that axe shipping costs for an annual fee. Target Circle 360 members will receive free two-day shipping and free same-day delivery on orders $35 and up. The plan will debut on Aprill 7, and will be priced at $49 until May 18 as a launch promotion.
This isn’t Target’s first entry into paid subscriptions. In fact, Target Circle 360 doesn’t appear to be a new plan as much as a rebranding and upgrade of its current delivery offerings. Shipt, which is owned by Target, already offers...