The amount of money U.S. users are spending on iPhone apps is steadily climbing, but one category in particular saw significant growth last year: Entertainment apps. The category – home to streaming services like Netflix, Hulu and HBO NOW – saw consumers’ average spending increase by 130 percent year-over-year, according to a new report from app intelligence firm Sensor… Read More
Users spent more on apps in 2016, with games and entertainment apps leading the way
The amount of money U.S. users are spending on iPhone apps is steadily climbing, but one category in particular saw significant growth last year: Entertainment apps. The category – home to streaming services like Netflix, Hulu and HBO NOW – saw consumers’ average spending increase by 130 percent year-over-year, according to a new report from app intelligence firm Sensor… Read More
The amount of money U.S. users are spending on iPhone apps is steadily climbing, but one category in particular saw significant growth last year: Entertainment apps. The category – home to streaming services like Netflix, Hulu and HBO NOW – saw consumers’ average spending increase by 130 percent year-over-year, according to a new report from app intelligence firm Sensor… Read More