In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.
Daily Archives: June 17, 2021
Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be up to 30 seconds in length, like Reels themselves, and vertical in format, similar to ads found in Instagram Stories. Also like Reels, the new […]
Instagram’s TikTok rival, Reels, rolls out ads worldwide
Twine, a video chat startup that launched amid the pandemic as a sort of “Zoom for meeting new people,” shifted its focus to online events and, as a result, has now closed on $3.3 million in seed funding. To date, twine’s events customers have included names like Microsoft, Amazon, Forrester, and others, and the service […]