Advertising Tech

Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook […]

Facebook to test new business discovery features in U.S. News ...

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At first glance, Quiq and Snaps might sound like similar startups — they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said “there’s almost no overlap in what we do” and that the companies are “almost complete complements.” That’s why Quiq (based in Bozeman, Montana) […]

Quiq acquires Snaps to create a combined customer messaging platform

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Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes. In a sense, anyone using the current version of iOS can see App Tracking Transparency in action, since iOS already includes a Tracking menu […]

Apple shares more details about its imminent App Tracking Transparency ...

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Holler, described by founder and CEO Travis Montaque as “a conversational media company,” just announced that it’s raised $36 million in Series B funding. You may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a GIF to your Venmo payments, […]

Holler raises $36M to power ‘conversational media’ in your favorite ...

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Holler, described by founder and CEO Travis Montaque as “a conversational media company,” just announced that it’s raised $36 million in Series B funding. You may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a GIF to your Venmo payments, […]

Holler raises $36M to power ‘conversational media’ in your favorite ...

This entry was posted in Advertising Tech Fundings & Exits messaging Mobile Startups TC on by
Potential threats to the free flow of GIFs continue to trouble the UK’s competition watchdog. Facebook’s $400M purchase of Giphy, announced last year, is now facing an in-depth probe by the CMA after the regulator found the acquisition raises competition concerns related to digital advertising. It now has until September 15 to investigate and report. […]

UK’s antitrust watchdog takes a closer look at Facebook-Giphy

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Potential threats to the free flow of GIFs continue to trouble the UK’s competition watchdog. Facebook’s $400M purchase of Giphy, announced last year, is now facing an in-depth probe by the CMA after the regulator found the acquisition raises competition concerns related to digital advertising. It now has until September 15 to investigate and report. […]

UK’s antitrust watchdog takes a closer look at Facebook-Giphy

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Facebook is expanding its monetization options for video creators. For anyone watching videos posted by those creators, that probably means you’ll see more ads. Facebook App Monetization Director Yoav Arnstein wrote in a blog post that creators will now be able to include in-stream ads in videos that are as short as one minute — […]

Facebook is bringing ads to shorter videos and Stories

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Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is looking to “bring to life how personalized ads level the playing field” for small businesses. The Good Ideas Deserve To Be Found campaign will include […]

New Facebook ad campaign extols the benefits of personalized ads

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While more businesses are turning to text messages as a marketing channel, Emotive CEO Brain Zatulove argued that most marketers are just treating it as another “newsletter blast.” “The reason the channel performs so well is it’s not saturated,” Zatulove said. But that’s changing, and as it does, companies will have to do more to […]

Emotive raises $50M to make text marketing more conversational

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