Advertising Tech

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be up to 30 seconds in length, like Reels themselves, and vertical in format, similar to ads found in Instagram Stories. Also like Reels, the new […]

Instagram’s TikTok rival, Reels, rolls out ads worldwide

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Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: we rely on location specific information when we are on search engines, […]

Uberall raises $115M, acquires MomentFeed to scale up its location ...

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TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply inside its walled garden of dancing Gen Zers. But you’d be wrong. New research by Mozilla suggests that policy loopholes and lax oversight, especially around influencer marketing, […]

TikTok called out for lack of ads transparency and for ...

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F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature […]

Facebook opens its Messenger API for Instagram to all

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Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social media platforms, including Facebook, Instagram, […]

Twitter to begin pilot testing Fleet ads starting today

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Months after Apple’s App Store introduced privacy labels for apps, Google announced its own mobile app marketplace, Google Play, will follow suit. The company today pre-announced its plans to introduce a new “safety” section in Google Play, rolling out next year, which will require app developers to share what sort of data their apps collect, […]

Following Apple’s launch of privacy labels, Google to add a ...

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Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will focus on connecting brands and AR creators for AR ads. […]

Snap to launch a new Creator Marketplace this month, initially ...

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PreShow Interactive is giving gamers a new way to earn in-game currency in exchange for watching ads — a concept that’s become familiar in mobile games but hasn’t really made much headway on PCs or consoles. The startup is led by MoviePass’ founding CEO Stacy Spikes. When I spoke to Spikes about PreShow two years […]

MoviePass co-founder’s PreShow Interactive raises $3M to expand into gaming

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Apple’s latest software upgrade brings a big change, Roku accuses Google of anti-competitive behavior and Brex raises a big funding round. This is your Daily Crunch for April 26, 2021. The big story: iOS 14.5 brings privacy changes and more Apple released the latest version of its mobile operating system today, which includes the much-discussed […]

Daily Crunch: iOS 14.5 brings privacy changes and more

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iOS 14.5 — the latest version of Apple’s mobile operating system — is launching today, and with it comes a much-discussed new privacy feature called App Tracking Transparency. The feature was first announced nearly a year ago, although the company delayed the launch to give developers more time to prepare. Since then, support for the […]

Apple’s App Tracking Transparency feature has arrived — here’s what ...

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