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Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. The products themselves are often only available in limited supplies or for […]

Instagram launches a new section for shopping product drops

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Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will focus on connecting brands and AR creators for AR ads. […]

Snap to launch a new Creator Marketplace this month, initially ...

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Following the updates to Instagram and Messenger that delivered cross-app communication and other features, Facebook today announced its Messenger API has also been updated to allow businesses to manage their communications across Instagram, in addition to Messenger . Before today, businesses could only respond to customer inquiries through the Instagram app and through Facebook’s unified […]

Facebook introduces a new Messenger API with support for Instagram

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Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce, and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real-time based on extensive product catalogs that may contain […]

Snapchat goes after retailers and DTC brands with new Dynamic ...

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Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running ads. It believes many advertisers will be interested in this […]

Spotify will now let brands sponsor its Discover Weekly playlist

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Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions. The company says this will […]

Twitter hires former Refinery29 COO Sarah Personette as Head of ...

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Apple Business Chat, Apple’s new platform for allowing companies and brands to communicate with customers over iMessage, is expanding. In addition to Dish becoming the first TV provider to support Business Chat, Apple says it has also added four other brands, Aramak, Four Seasons, Harry & David, and American Express, in addition to five new […]

Apple’s Business Chat signs up five more brands, more tech ...

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Apple Business Chat, Apple’s new platform for allowing companies and brands to communicate with customers over iMessage, is expanding. In addition to Dish becoming the first TV provider to support Business Chat, Apple says it has also added four other brands, Aramak, Four Seasons, Harry & David, and American Express, in addition to five new […]

Apple’s Business Chat signs up five more brands, more tech ...

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 Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging  – including interactions with chatbots. For example, one brand is running a bot that can help you with a cocktail… Read More

Twitter is giving brands a new way to promote their ...

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