AMP, Google’s somewhat controversial project for speeding up the mobile web, has always been open-source, but it also always felt like a Google project first. Today, however, Google announced that the AMP framework will join the OpenJS Foundation, the Linux Foundation-based group that launched last year after the merger of the Node.js and JS foundations. […]
Amp+
Publishers don’t always love Google’s AMP pages, but readers surely appreciate their speed, and while publishers are loath to give Google more power, virtually every major site now supports this format. One AMP quirk that publisher’s definitely never liked is about to go away, though. Starting today, when you use Google Search and click on […]
Google starts rolling out better AMP URLs
For the most part, Google’s Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant quickly loading and rendering existing articles on news sites, recipes and other rela...
Google takes AMP beyond basic posts with its new story ...
AMP — Google’s collaborative project to speed up the loading time for mobile web pages — is getting an interesting acceleration of its own today. Relay Media, a company founded by an ex-Googler that had developed technology to help covert web pages to the AMP format, has been acquired by Google.
The company announced the news on its home page, to its customers (one of whom… Read MoreGoogle acquires Relay Media to convert ordinary web pages to ...
AMP — Google’s collaborative project to speed up the loading time for mobile web pages — is getting an interesting acceleration of its own today. Relay Media, a company founded by an ex-Googler that had developed technology to help covert web pages to the AMP format, has been acquired by Google.
The company announced the news on its home page, to its customers (one of whom… Read MoreGoogle acquires Relay Media to convert ordinary web pages to ...
As Google looks for ways to keep people using its own mobile search to discover content — in competition with apps and other services like Facebook’s Instant Articles — the company is announcing some updates to AMP, its collaborative project to speed up mobile web pages. Today at the Google I/O developer conference, Google announced that there are now over 2 billion AMP… Read MoreGoogle’s AMP now powers 2B+ mobile pages and 900K domains, ...
Google today is rolling out a change to its AMP integration in Google Search that will let you view, copy and share the publisher’s own link to the webpage in question, instead of the AMP URL. The decision to make this change follows some backlash from publishers who believed Google was stealing their traffic by changing their own URLs to those that had “Google” in… Read MoreGoogle fixes a big problem with AMP, now lets you ...
Google today is rolling out a change to its AMP integration in Google Search that will let you view, copy and share the publisher’s own link to the webpage in question, instead of the AMP URL. The decision to make this change follows some backlash from publishers who believed Google was stealing their traffic by changing their own URLs to those that had “Google” in… Read MoreGoogle fixes a big problem with AMP, now lets you ...
Google is making a number of ad partner announcements around its Accelerated Mobile Pages (AMP) format today. The idea behind AMP is to speed up the mobile web experience for users and it’s no secret that ads play a major role in making regular mobile (and desktop) pages load slowly. With AMP ads, Google and its partners aim to make ads load fast again. The new partners Google is… Read MoreGoogle partners with Cloudflare and TripleLift to improve AMP ads
Bing, the search engine Microsoft pays you to use, is jumping on the AMP bandwagon. The open source AMP format is essentially Google’s version of Facebook’s Instant Articles and its stripped down format, which in some ways goes back to the early days of the web, ensures that mobile pages load extremely fast. Just like Google now highlights a variety of AMP pages in its mobile… Read More