The flow of Chinese capital into foreign ad-tech companies increased this morning with the acquisition of Media.net for $900 million USD. A consortium will be paying cash for the startup with key operation centers in New York City and Dubai. Eventually the company is set to be acquired from the consortium by Miteno Communication Technology, a Chinese tech conglomerate. The transaction is… Read MoreInternet advertising
The flow of Chinese capital into foreign ad-tech companies increased this morning with the acquisition of Media.net for $900 million USD. A consortium will be paying cash for the startup with key operation centers in New York City and Dubai. Eventually the company is set to be acquired from the consortium by Miteno Communication Technology, a Chinese tech conglomerate. The transaction is… Read More
Wannabe ad industry nemesis Shine has chalked up another telco to commit to deploying its mobile ad blocking technology which uses deep packet inspection to detect and eject ads at the network level — its third such telco deal. Read MoreShine signs Africa’s Econet to its network level mobile ad-blocking
Another brick in the wall for the mobile ad-blocking wars: Yandex has opened up its Android browser to third-party ad blocking extensions. Read More
Yandex’s Android browser now supports third party ad-blocking extensions
Google today announced a number of new services for game developers at its annual Developer Day at the Game Developers Conference. They include tools for managing virtual goods and currencies, the launch of the Video Recording API so developers c...
Google launches new services for Android game developers
A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst nightmare: network-level mobile ad blocking… Read MoreFear, Loathing And Opportunity On Display As Ad Industry Eyeballs ...
A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst nightmare: network-level mobile ad blocking… Read MoreFear, Loathing And Opportunity On Display As Ad Industry Eyeballs ...
The ad-blocking wars are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it’s signed its first European carriers to roll out its tech. Read MoreShine Signs First European Carriers To Its Network-Level Ad Blocking ...
For Facebook, ads are still kind when it comes to talking about the bottom line, and paramount to that success are the platforms that allow the company to serve its personalized ads across the web. Audience Network, which was previously only available in mobile apps, has been Facebook’s main tool in the expanding its ad network’s reach.
Today, Facebook announced that Audience… Read MoreFacebook Updates Audience Network To Include Support For Mobile Web
U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. Read MoreNow Another U.K. Carrier Is Eyeing Mobile Ad Controls
U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. Read More