Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that’s still the case, it has shifted its attention over the past few years to its mobile ad platform, which uses the apps as a source of data — and which can tell advertisers whether… Read Moremobile advertising
Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that’s still the case, it has shifted its attention over the past few years to its mobile ad platform, which uses the apps as a source of data — and which can tell advertisers whether… Read More Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that’s still the case, it has shifted its attention over the past few years to its mobile ad platform, which uses the apps as a source of data — and which can tell advertisers whether… Read MoreUberMedia connects cross-channel ad impressions to actual store visits
A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst nightmare: network-level mobile ad blocking… Read MoreFear, Loathing And Opportunity On Display As Ad Industry Eyeballs ...
A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst nightmare: network-level mobile ad blocking… Read MoreFear, Loathing And Opportunity On Display As Ad Industry Eyeballs ...
The ad-blocking wars are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it’s signed its first European carriers to roll out its tech. Read MoreShine Signs First European Carriers To Its Network-Level Ad Blocking ...
Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based cross-device retargeting startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.”
The price covers 95% of the… Read MoreTelenor Jumps Into Ad Tech, Acquires Tapad For $360M
U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. Read MoreNow Another U.K. Carrier Is Eyeing Mobile Ad Controls
U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. Read MoreNow Another U.K. Carrier Is Eyeing Mobile Ad Controls
The momentum against increasingly intrusive ad tech is continuing to gain strength, with major U.K. carrier EE stepping into the debate with an announcement that it’s launching a strategic review on whether to offer its users the ability to control the advertising they see on their mobile devices. Read MoreU.K. Carrier EE Looking At Giving Users Control Over Mobile ...
The momentum against increasingly intrusive ad tech is continuing to gain strength, with major U.K. carrier EE stepping into the debate with an announcement that it’s launching a strategic review on whether to offer its users the ability to control the advertising they see on their mobile devices. Read More