Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better.
However, co-founder and CEO Dan Siroker said the practice has largely been limited to marketers testing relatively superficial changes, such as the text or the layout of a page. So today, at its Opticon user conference, the company… Read MoreOptimizely
Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better.
However, co-founder and CEO Dan Siroker said the practice has largely been limited to marketers testing relatively superficial changes, such as the text or the layout of a page. So today, at its Opticon user conference, the company… Read More Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better.
However, co-founder and CEO Dan Siroker said the practice has largely been limited to marketers testing relatively superficial changes, such as the text or the layout of a page. So today, at its Opticon user conference, the company… Read MoreOptimizely targets developers with its new testing platform, Optimizely X
Fabric, Twitter’s toolkit for developers to build apps on its platform, launched last October. At Twitter’s Flight developer conference, its been announced that the toolkit is getting some nice goodies added. 225,000+ developers are using Fabric on a billion mobile devices. The idea is that Twitter wants to, in a very very structured way, help developers launch, grow and make… Read More