Sphero


Program a robotic toy to move and you could be hooked on coding for life. That’s the idea behind Facebook’s newest educational initiative called CodeFWD. It provides online coding tutorials for teachers and students powered by Code.org, and if classrooms finish those, they can apply to be sent a free Bolt robot from Sphero, makers […]

Facebook sends Sphero robots so classrooms can apply coding education


sphero mini It’s been a busy year for Sphero, with the release of products like R2-D2, Spider-Man and Lightning McQueen. But the robotic toy startup is still making non-licensed, non-tie in products too — including the Sphero Mini, its most affordable toy yet. “We wanted to make Sphero products accessible to everyone,” said co-founder and Chief Software Architect Adam Wilson. The… Read More

With the Sphero Mini, you get a robotic ball for ...



Sphero Spider-Man Sphero continues its partnership with Disney today, with the launch of a new toy based on the Marvel superhero Spider-Man. But where BB-8 and Lightning McQueen could move around the room, Spider-Man is more stationary — his real power involves holding conversations. The simplest thing this Spider-Man can do is tell jokes — he seems to have an infinite simply of eye-rollers. If you… Read More

Sphero’s new toy is a chatty Spider-Man


Ultimate Lightning McQueen While Sphero has released a whole lineup of robotic, Internet-connected toys, it remains best-known for its BB-8 droid from Star Wars: The Force Awakens. Today it’s launching its next Disney tie-in — Ultimate Lightning McQueen. This is a car that you can control from your iPhone or Android, based on the Owen Wilson-voiced character from Pixar’s Cars franchise. (Cars 3 is… Read More

Robotic toymaker Sphero unveils Ultimate Lightning McQueen — a chatty, ...



Ultimate Lightning McQueen While Sphero has released a whole lineup of robotic, Internet-connected toys, it remains best-known for its BB-8 droid from Star Wars: The Force Awakens. Today it’s launching its next Disney tie-in — Ultimate Lightning McQueen. This is a car that you can control from your iPhone or Android, based on the Owen Wilson-voiced character from Pixar’s Cars franchise. (Cars 3 is… Read More

Robotic toymaker Sphero unveils Ultimate Lightning McQueen — a chatty, ...


Sphero Force Band Sphero’s BB-8 was the most memorable bit of merchandizing among last year’s epic Force Awakens merchandising bonanza. It was the perfect piece of synergy – leveraging the hardware startup’s compelling piece of remote control technology to bring to life the film’s most marketable creation. This year the company looked to take things a step further with the addition… Read More

Sphero’s BB-8 wearable brings Force control to home automation with ...



OLYMPUS DIGITAL CAMERA Sphero’s BB-8 was arguably the compelling bit of merchandizing, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit of serendipity than a startup smartphone-controlled toy maker and the movie’s scene stealing droid. How does one go about improving up such a glorious bit of cross over marketing? Use the… Read More

Taking Sphero’s BB-8 Force Band for a spin





sphero “We’re giving every Star Wars fan the power of the Force,” said Sphero CEO Paul Berberian. He stopped by the TechCrunch stage at the Consumer Electronics Show today to show off the company’s Force Band, which will allow people to control the company’s BB-8 robotic toy with gestures. When pressed on how it worked, Berberian first said that “the Force works… Read More

Sphero’s New Wristband Will Let You Control BB-8 With Gestures ...