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Daily Archives: October 27, 2015

messaging — If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average. So if… Read More

If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average. So if… Read More

Mobile Messaging For Marketers 101

This entry was posted in Apps Column Messenger Mobile mobile marketing mobile messaging TC WhatsApp and tagged facebook snapchat on October 27, 2015 by Harrison Shih

Screen Shot 2015-10-27 at 5.17.53 PM — During Twitter’s Q3 earnings call, CEO Jack Dorsey let us know that the company would be running a new TV commercial during the World Series. As The Verge points out, this commercial was done by the same group that did Apple’s 1984 campaign. While it’s not the first commercial by Twitter, it does look like the beginnings of an actual “campaign.” Twitter’s… Read More

Twitter Hopes To Appeal To A Younger Crowd With This ...

This entry was posted in Apps commercial Media Mobile moments Social TC tv World Series and tagged twitter on October 27, 2015 by Drew Olanoff

apple-bank-vault — Heists used to be so much effort — you’d need a gang, machine guns, a getaway car and long, meticulous planning. Nowadays, all you need is a couch, a laptop and some stolen data. When the barrier to entry is so low, it’s no surprise that online fraud is a huge problem. In fact, according to the authoritative annual True Cost of Fraud report from LexisNexis/Javelin Group,… Read More

Heists used to be so much effort — you’d need a gang, machine guns, a getaway car and long, meticulous planning. Nowadays, all you need is a couch, a laptop and some stolen data. When the barrier to entry is so low, it’s no surprise that online fraud is a huge problem. In fact, according to the authoritative annual True Cost of Fraud report from LexisNexis/Javelin Group,… Read More

Why Apple Pay Is Our Best Hope To Stop Online ...

This entry was posted in Apple Pay Column credit card fraud e-commerce EMV identity theft Mobile TC on October 27, 2015 by Pat Phelan

22194156608_78c4d3147e_k — Apple continued at a good clip in iPhone 6 and 6s sales during its fourth fiscal quarter 2015, hitting 48 million units sold. That’s up from 47.5 million in Q3 and a year-over-year increase from Q4 2014 at about 39 million units sold, though slightly down from analysts’ expectations at 48.5 million. Read More

Apple continued at a good clip in iPhone 6 and 6s sales during its fourth fiscal quarter 2015, hitting 48 million units sold. That’s up from 47.5 million in Q3 and a year-over-year increase from Q4 2014 at about 39 million units sold, though slightly down from analysts’ expectations at 48.5 million. Read More

48 Million In iPhone Sales Leads Apple’s Q4 2015 Earnings

This entry was posted in Earnings iPhone 6 iphone 6s Mobile TC and tagged apple on October 27, 2015 by Sarah Buhr

jack dorsey — During Twitter’s Q3 earnings call, CEO Jack Dorsey was joined by COO Adam Bain and CFO Anthony Noto. The call was broadcasted live on Periscope for the second straight time. Watching @jack LIVE on #Periscope: Twitter Q3'15 Earnings Conference Call https://t.co/OmEWUr78SE pic.twitter.com/SysY6zGtwA — drew olanoff (@drew) October 27, 2015 Growth didn’t appease Wall… Read More

During Twitter’s Q3 earnings call, CEO Jack Dorsey was joined by COO Adam Bain and CFO Anthony Noto. The call was broadcasted live on Periscope for the second straight time. Watching @jack LIVE on #Periscope: Twitter Q3'15 Earnings Conference Call https://t.co/OmEWUr78SE pic.twitter.com/SysY6zGtwA — drew olanoff (@drew) October 27, 2015 Growth didn’t appease Wall… Read More

Dorsey: “Twitter Is Getting Easier To Use Every Single Week,” ...

This entry was posted in adam bain anthony noto Apps dorsey jack dorsey Media Mobile Periscope real time Web Social TC vine and tagged twitter on October 27, 2015 by Drew Olanoff

AppleEvent_2015_42 — Apple is reporting its third-quarter earnings after the bell this afternoon. This will be the first quarter where the company’s new iPhones have been on sale — though only for a few weeks or so. Nevertheless, Apple’s earnings reports are always huge news for the company’s stock, which has basically gone back to where it started at the beginning of the year in recent… Read More

Apple is reporting its third-quarter earnings after the bell this afternoon. This will be the first quarter where the company’s new iPhones have been on sale — though only for a few weeks or so. Nevertheless, Apple’s earnings reports are always huge news for the company’s stock, which has basically gone back to where it started at the beginning of the year in recent… Read More

Apple Q4 Earnings Live Blog

This entry was posted in Apps iPad Mobile TC and tagged apple iphone on October 27, 2015 by Matthew Lynley,Alex Wilhelm

twitter project glacier — The all-important topic for Twitter, and the one that Wall Street is eyeing the closest, is whether the company can scrounge up some new users to join the service. Yep, growth. This quarter last year, the company reported 284M monthly active users. Wasn’t pretty. Last quarter the company reported 316M active users to which then-interim-CEO Jack Dorsey said “we are not… Read More

Twitter Sputters To 320M Monthly Active Users, Stock Drops Over ...

This entry was posted in Apps Growth jack dorsey Media Mobile Q32015 Social TC and tagged twitter on October 27, 2015 by Drew Olanoff

Screen Shot 2015-10-27 at 12.02.22 PM — Google wants you to be able to consume more, and faster, which is why they built the OnHub router that they announced in August. We were a bit surprised by the move, but not shocked, with Google saying it wanted to “give you Wi-Fi that’s fast, secure, and easy to use.” Today, Google and ASUS announced that they’re working together on a version of OnHub which will run… Read More

Google wants you to be able to consume more, and faster, which is why they built the OnHub router that they announced in August. We were a bit surprised by the move, but not shocked, with Google saying it wanted to “give you Wi-Fi that’s fast, secure, and easy to use.” Today, Google and ASUS announced that they’re working together on a version of OnHub which will run… Read More

Google And ASUS Team Up On A Router With A ...

This entry was posted in asus Gadgets Media Mobile OnHub Router TC wi-fi and tagged google on October 27, 2015 by Drew Olanoff