mobile marketing


 As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it’s time for new strategies. The startup started out by building engagement products for mobile apps in India, but today it’s announcing its US launch — as well as a $3 million seed round from Mousse Partners and Montane… Read More

Mavin Motion says it can improve app engagement by making ...


messaging If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average. So if… Read More

Mobile Messaging For Marketers 101