Daily Archives: June 20, 2017



 I don’t have children so I don’t think the “Memories” feature is as powerful as it could be for me. Apple knows this well, that’s why its newest ad features memories of a real Spanish family with their two children growing up. Like previous Apple ads, the company has taken a cinematic approach with a lot of ambiance shots. In the video, you can see a meticulous… Read More

Apple releases new iPhone ad focused on the ‘Memories’ feature













 Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The service, available now, offers watches in two sizes 34mm and 41mm. I’ve asked the Swatch group for comment – I basically want to know who is buying Swatches these days… Read More

Swatch launches Swatch X You, a custom design system for ...