Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.
Daily Archives: July 29, 2021
Epic Games is teasing the biggest in-game event since Travis Scott psychedelically stomped through Fortnite’s virtual meadows. The mysterious new event, which Fortnite-maker Epic is calling the “Rift Tour,” will kick off on Friday, August 6 and run through Sunday, August 8. In the teaser announcement, Epic invites players to “take a musical journey into […]
Fortnite’s new ‘superstar’ virtual music tour kicks off next week
PayPal’s plan to morph itself into a “super app” have been given a go for launch. According to PayPal CEO Dan Schulman, speaking to investors during this week’s second-quarter earnings, the initial version of PayPal’s new consumer digital wallet app is now “code complete” and the company is preparing to slowly ramp up. Over the […]
PayPal’s new ‘super app’ is ready to launch, will also ...
Satellite connectivity company Swarm has come out with a new product that will give anyone the ability to create a messaging or Internet of Things (IoT) device, whether that be a hiker looking to stay connected off-the-grid or a hobbyist wanting to track the weather. The Swarm Evaluation Kit is an all-in-one product that includes […]