To understand why retailers will capture more ad spend, it’s important to evaluate what modern marketing has become. Is it bus stop advertisements? Bidding on Google keywords or a Clubhouse session? What’s driving the global surge in retail media spending?This entry was posted in Amazon Asia Column eCommerce Marketing Media Social Southeast Asia and tagged facebook on August 10, 2021 by Ram Iyer
Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media. Livestream e-commerce: Why companies and brands need to tune inThis entry was posted in China Column eCommerce livestreaming Marketing Social Startups Twitch and tagged instagram social media on July 29, 2021 by Ram Iyer
Twitter is trying to revitalize itself by adding more contexts for discourse to its repertoire. The result, if everything goes right, will be an influence superapp that hasn’t existed before. Twitter’s acquisition strategy: eat the public conversationThis entry was posted in Column Periscope Social Spotify and tagged social media twitter on June 1, 2021 by Ram Iyer