Twitter has announced a new standalone analytics app aiming to better serve its celebrity and power/marketing users, and — it surely hopes — eke out more activity on its platform in the process by making its highest profile users more effective tweeters. Read Moreanalytics
Twitter has announced a new standalone analytics app aiming to better serve its celebrity and power/marketing users, and — it surely hopes — eke out more activity on its platform in the process by making its highest profile users more effective tweeters. Read More
Amplitude announced this morning that it has raised $15 million in Series B funding.
In the past, the web and mobile analytics company has pitched itself as a more affordable alternative to Mixpanel. More recently, CEO Spenser Skates said the bigger vision is to make user data available to everyone in a company, not just data scientists.
“It’s so easy to look up any piece of… Read MoreAnalytics startup Amplitude raises $15M
Instagram is preparing to launch a series of new tools for the businesses and brands using its platform, including business profiles with contact buttons and access to maps and directions, as well as tools for tracking the analytics around posts, and a mobile ad-buying experience. Now we’re able to see what Instagram’s analytics feature looks like in action, thanks to a leak from… Read MoreInstagram’s analytics will offer audience demographics, post impressions, reach & ...
Twitter is launching a new mobile application for developers that use Fabric, its development platform, that enables them to track the health of their apps.
Tracking the health of an app can be particularly tricky when away from a computer. Developers often need to rely on dashboards and other tools to ensure that things are running smoothly, which don’t lend themselves well to mobile… Read MoreTwitter Gives Developers A Way To Track Their Fabric Apps ...
Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $732 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen. The deal was… Read MoreAudience Measurement Consolidates As ComScore Closes $732M Rentrak Acquisition
Tracking the performance of players as they practice and in games won't just be about improving performance. It will improve their health as well.
The post How Player Tracking Can Reduce Football Injuries appeared first on WIRED.
How Player Tracking Can Reduce Football Injuries
Mixpanel laid off 18 people yesterday, representing less than 10 percent of its 230+ person team.
“This is obviously a deeply tough decision,” said CEO Suhail Doshi. “By no means do we intend to hire people only to let them go … We’re very sorry that it happened.”
The news was first reported in VentureBeat, which quoted Doshi as saying, “We just… Read MoreAnalytics Startup Mixpanel Lays Off 18 Employees
Yet more consolidation is happening in the world of analytics. Today Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analytics and measurement tools founded by Ankit Ja...
SimilarWeb Buys Quettra To Move Deeper Into Mobile Analytics And ...
Yet more consolidation is happening in the world of analytics. Today Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analytics and measurement tools founded by Ankit Ja...