Journalists wanting a neat way to back up and showcase their writing should take a look at Authory: a new service that promises to save your work from tumbling into a digital abyss — i.e. being buried 10,000 leagues down, folded under the ceaseless deluge of new data, where few eyeballs stray. Read More
Apple yesterday updated its App Analytics service for mobile app developers on iTunes Connect, which will now offer more detail on how users found an app – whether through browsing or searching the App Store, or if they were referred by way of another app or a website. The updates could help developers better understand how keyword changes affect their search ranking on the App Store,… Read More
Twitter Moments, Twitter’s own take on short-form content told as a series of connected tweets, are today getting their own analytics, the company announced today. This will allow Moments’ creators to track how well their content is working on Twitter, by offering details on opens, likes, shares, and more. The idea is that this data will aid in crafting better-performing Moments… Read More
Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. For example, if your website or app had a sudden jump in new users, Google Analytics will highlight that, and tell you where those… Read More
Heap announced today that it has raised $11 million in Series A funding. We’ve written about the company’s “capture everything” approach to analytics before — it aims to collect data about every tap, swipe and other action that a user takes on a website or app. CEO Matin Movassate said this should allow anyone at a company to answer any question they might have… Read More