Twitter Moments, Twitter’s own take on short-form content told as a series of connected tweets, are today getting their own analytics, the company announced today. This will allow Moments’ creators to track how well their content is working on Twitter, by offering details on opens, likes, shares, and more. The idea is that this data will aid in crafting better-performing Moments… Read More
Location feeds could inspire people to tweet more while out and about, fuel Moments about particular places, and improve Twitter’s ad targeting data. Better location functionality could be an important building block for Twitter’s future products and revenue potential. Foursquare is powering precise place identification for the Twitter feature. In exchange it gets prominent… Read More
Twitter, which turned 10 this week, has apparently made Live its entire organizing principle. At an all-hands meeting last month, Mark Zuckerberg declared live video a top priority for Facebook. Clearly, Zuck’s directing his fight toward Twitter’s Periscope, a mobile live streaming app which itself competed fiercely with Meerkat. Read More
Riddle me this. Why won’t people just ignore Twitter’s new Moments tab? How will Moments make money? Will Twitter pay publishers that create them? Today Twitter launched Moments, its way to easily follow current events that could help it seduce new users and revive those who never got hooked. Read More