Americans are regularly checking a second screen while watching TV, according to a new report from Nielsen which examined the media consumption habits of U.S. adults in the second quarter of 2018. Today, 28 percent of adults say they “sometimes” use a digital device, like a phone or tablet, when watching TV. A much larger […]
Nielsen
Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Fa...
Pinterest opens up autoplay videos in home feed and search ...
Mobile applications from Facebook and Google dominated the new list of the year’s top apps released today by Nielsen. Not surprisingly, Facebook again grabbed the number one spot on the list, with more than 146 million average unique users per month, and 14 percent growth over last year. In fact, Facebook scored several spots on the top 10 chart, thanks to Messenger (#2) and Instagram… Read MoreFacebook & Google dominate the list of 2016’s top apps
Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $732 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen. The deal was… Read MoreAudience Measurement Consolidates As ComScore Closes $732M Rentrak Acquisition
Facebook this year continued to hold the number one position as the top app installed on U.S. smartphones based on the average number of unique users, according to a new report out this week from Nielsen, but its mobile messaging application clocked in as the fastest-growing app of 2015. Having foreseen the shift from more public social networking to private communications, Facebook… Read More