AR


When it comes to augmented reality technologies, visuals always seems to be a pretty essential part of most people’s definitions, but one startup is offering an interesting take on audio-based AR that also calls on computer vision. Even without integrated displays, glasses are still an important part of the company’s products, which are designed with […]

Aira’s new smart glasses give blind users a guide through ...


AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visualize furniture in their own home ahead of purchase, just by holding up their smartphone. The feature, called “View in Room 3D,” was previously available on […]

Wayfair’s Android app now lets you shop for furniture using ...



AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visualize furniture in their own home ahead of purchase, just by holding up their smartphone. The feature, called “View in Room 3D,” was previously available on […]

Wayfair’s Android app now lets you shop for furniture using ...




 Apple has packed a ton of sensors into the notch of the iPhone X. The TrueDepth camera system powers many features, from Face ID to face-tracking technology using ARKit. It also lets you do selfies in Portrait mode. According to a new Bloomberg report, Apple now wants to improve the rear camera with 3D-sensing capabilities. Bloomberg says that Apple won’t use the exact same technology in… Read More

Apple could reportedly add TrueDepth features to the rear iPhone ...


 Nearly three years on from Microsoft unveiling its HoloLens augmented reality headsets, the company today announced a major expansion of its availability: 29 more markets in Europe, nearly tripling the total number of countries where you can buy the device up to 39. The news shows that while we don’t have a firm number of how many units have been sold, we do know that Microsoft is… Read More

Microsoft expands HoloLens headsets to 29 new markets, now up ...



 Google has new AR stickers coming to its Pixel devices, with rollout set to begin later this year. They use Google’s ARCore, which is designed as an easy way for Android developers to bring augmented reality experiences to device users. The AR stickers are built right into the camera app on the Pixel (when they make their way out via software update) and they can be selected like any… Read More

Trying out Google’s ‘Stranger Things’ AR stickers on the new ...


 Snapchat is taking its World Lenses augmented reality feature and opening them up to brands. Snap’s Imran Khan just announced the availability of the new advertising product on stage at Advertising Week New York, along with launch partners Warner Bros and Bud Light, both of which will be debuting branded 3D World Lenses as part of marketing campaigns. The new sponsored 3D World Lenses… Read More

Snapchat launches sponsored 3D World Lenses, starting with Blade Runner



 Snapchat’s latest augmented reality feature is another implementation of the tech that applies to the world, rather than the faces found in frame when you take a picture. They’re called ‘Sky Filters,’ and they can automatically detect sky in your images, and repaint them with totally different atmospheric looks. The new filters are rolling out live starting today on… Read More

Snapchat’s new Filters can transform the sky above your head


 Microsoft doubled down on its commitment to what it called “mixed reality” today at its Build developer conference, revealing motion controllers that work closely with VR headsets from Acer. With a $399 bundle containing all you need coming later this year, it could be one of the more affordable ways out there to get into the VR game. Read More

Microsoft demos its own motion controllers for mixed reality