AR

Apple is well known for picking up smaller startups on the hush-hush to augment its business, and today news leaked out about the latest of these… nearly two years after the fact. Sometime between 2018 and 2019, the iPhone giant reportedly acquired and shut down Camerai, an augmented reality and computer vision company based out […]

Report: Apple quietly acquired Israel’s Camerai, formerly Tipit, a specialist ...

This entry was posted in AR Computer Vision Europe Mobile and tagged apple on August 20, 2020 by Ingrid Lunden

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of […]

Harry Potter, the Platform, and the Future of Niantic

This entry was posted in Apps AR augmented reality Gaming mapping Maps Mobile niantic Startups TC Virtual reality VR and tagged google on April 12, 2019 by Greg Kumparak

According to a new report from Ming-Chi Kuo (via 9to5mac), a reliable analyst on all things Apple, the company has been working on an augmented reality headset and is about to launch the device. This pair of glasses could go into mass production as early as Q4 2019 and should be available at some point […]

Apple could launch augmented reality headset in 2020

This entry was posted in AR augmented reality Gadgets TC and tagged apple on March 8, 2019 by Romain Dillet

Qualcomm wants to create a new device category, XR viewer headsets, that combine the compute power of its current Snapdragon 855 platform with the speed of 5G on a smartphone to provide you with mobile VR and AR experiences — or ‘Extended Reality,’ as Qualcomm likes to call it — with six degrees of freedom […]

Qualcomm wants your phone to drive your next VR and ...

This entry was posted in AR augmented reality hardware Mobile qualcomm Virtual reality VR Wearables on February 25, 2019 by Frederic Lardinois

Snap has announced a partner program intended to make it easer for brands to get on board with — and pay for — its augmented reality ‘lenses’ by helping advertisers find certified AR shops to craft the digital product placements on their behalf. The move follows the visual messaging platform opening up lenses, almost a […]

Snap launches a certification program for AR shops to craft ...

This entry was posted in Advertising Tech AR augmented reality Developer Social and tagged snapchat on November 19, 2018 by Natasha Lomas

Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons. However, unlike a typical barcode scanner meant only to compare prices on one item at a time, Walmart’s AR scanner can be panned about across […]

Walmart adds an AR scanner to its iOS app for ...

This entry was posted in Apps AR augmented reality Mobile retail shopping on November 1, 2018 by Sarah Perez

Popular travel app Kayak has put augmented reality to clever use with a new feature that lets you measure the size of your carry-on bag using just your smartphone. Its updated iOS app now takes advantage of Apple’s ARKit technology to introduce a new Bag Measurement tool that will help you calculate your bag’s size […]

Kayak’s new AR feature will tell you if your carry-on ...

This entry was posted in Apps AR augmented reality iOS apps Mobile on September 18, 2018 by Sarah Perez

It’s been a long and trip-filled wait but mixed reality headgear maker Magic Leap will finally, finally be shipping its first piece of hardware this summer. We were still waiting on the price-tag — but it’s just been officially revealed: The developer-focused Magic Leap One ‘creator edition’ headset will set you back at least $2,295. […]

Magic Leap One AR headset for devs costs more than ...

This entry was posted in Andreessen Horowitz AR augmented reality Gadgets Magic Leap mixed reality Virtual reality Wearables and tagged google on August 8, 2018 by Natasha Lomas

Google managed to elicit an audible gasp from the crowd at I/O today when it showed off a new augmented feature for Maps. It was a clear standout during a keynote that contained plenty of iterative updates to existing software, and proved a key glimpse into what it will take to move AR from interesting […]

Maps walking navigation is Google’s most compelling use for AR ...

This entry was posted in AR augmented reality Google-Maps Mobile and tagged google on May 8, 2018 by Brian Heater

At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat. Today, the company is announcing new features for Lens Studio, including seven brand new templates for the creation of face lenses. Before now, only World Lens creation was available to everyone within Lens Studio, […]

Snap launches new features for Lens Studio

This entry was posted in Apps AR augmented reality Social Startups and tagged snapchat on April 17, 2018 by Jordan Crook

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