niantic

Saar Gur is adept at identifying the next big consumer trends earlier than most: The San Francisco-based general partner at CRV has led investments into leading consumer internet companies like Niantic, DoorDash, Bird, Dropbox, Patreon, Kapwing and ClassPass. His own experience stuck at home during the COVID-19 pandemic spurred his interest in three new investment […]

CRV’s Saar Gur wants to invest in a new wave ...

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Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include non-pure play AR/VR startups discussed below, and that amount exceeds $67 billion. More than $8 billion has been returned to investors through M&A already, with the remaining […]

VR/AR startup valuations reach $45 billion (on paper)

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Omer Kaplan Contributor Omer Kaplan is CMO and co-founder at ironSource. More posts by this contributor Mobile gaming is a $68.5 billion global business, and investors are buying in By the end of 2019, the global gaming market is estimated to be worth $152 billion with 45% of that, $68.5 billion, coming directly from mobile games. […]

Mobile gaming is a $68.5 billion global business, and investors ...

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Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and chasing Snorlax. As the game grew, so did the company behind it. Niantic had started its life as an experimental “lab” within Google […]

A chat with Niantic CEO John Hanke on the launch ...

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When your game tops a hundred million players, your thoughts naturally turn to doubling that number. That's the case with the creators, or rather stewards, of Minecraft at Microsoft, where the game has become a product category unto itself. And now it is making its biggest leap yet — to a real-world augmented reality game in the vein of Pokemon GO, called Minecraft Earth.

Minecraft Earth makes the whole real world your very own ...

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We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. The Niantic […]

Nine lessons on how Niantic reached a $4B valuation

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What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of […]

Harry Potter, the Platform, and the Future of Niantic

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In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company builders. As our EC-1 deep-dive into the company shows, lessons from the team’s experience building the […]

The definitive Niantic reading guide

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