In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company builders. As our EC-1 deep-dive into the company shows, lessons from the team’s experience building the […]
Niantic Labs
In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company builders. As our EC-1 deep-dive into the company shows, lessons from the team’s experience building the […]
The definitive Niantic reading guide
Niantic Labs had tremendous success with Pokémon Go, which paired their expertise in building location-based augmented reality mobile experiences with a top-flight IP with a ravenous fan base. So, it stands to reason that we should expect a similar fan response to Harry Potter: Wizards Unite, an AR title set to launch in 2018, co-developed by Warner Bros. Interactive and its new sub brand… Read MoreNiantic’s follow-up to Pokémon Go will be a Harry Potter ...
Pokémon GO-maker Niantic says it has driven 500 million visitors to sponsored locations like McDonald’s Japan where gamers can score a special virtual good. But it never said how much those sponsors paid per visitor delivered by the game. Read MorePokémon GO reveals sponsors like McDonald’s pay it up to ...
The phenomenal mobile hit Pokémon Go has peaked, just as the anticipated Nintendo title Super Mario Run hits the App Store, vying for mobile users’ attention and the chance to best Pokémon’s record-breaking numbers. According to new data from App Annie, Pokémon Go has seen declines in both downloads and revenue over the past several months, though it’s still highly… Read MoreMario arrives as Pokemon Go peaks, with declining downloads, falling ...
Niantic Labs, a small gaming company previously owned by Google, has gone from a somewhat obscure gaming shop to one of the most prominent developers overnight. The company launched Pokémon Go in July 2016, the first very long-awaited smartphone version of a Pokémon game. After holding out for nearly a decade, Nintendo and The Pokémon Company have finally unleashed one of its most… Read MoreA brief history of Niantic Labs, the makers of Pokémon ...
Just about two months ago, the maker of the popular-with-nerds game Ingress, Niantic Labs, was spun out of Google. Last month, the newly formed Niantic, Inc. announced that it had begun working on a project called Pokémon GO. Today? The company is announcing a $20M Series A round of funding with investments from Pokémon Company Group, Google and Nintendo. It could see $10M more if it… Read More