content marketing

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad […]

Brandwatch is acquired by Cision for $450M, creating a PR, ...

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headlines Ask most writers and editors and I’ll bet they agree: Writing headlines is hard. It’s not easy to come up with something exciting and attention-grabbing that also conveys the important information about a story in just a few words. Meanwhile, brands and marketers are creating more of their own content, so they have to worry about this, too. Native advertising company Sharethrough… Read More

Sharethrough grades your headlines with its new Hemingway tool

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livefyre engagement cloud There’s been a big push from startups promising to help marketers and publishers take advantage of all the user-generated content that’s posted to social media, but Livefyre CEO Jordan Kretchmer suggested that one area has been relatively neglected — pushing UGC to a brand’s own website. Kretchmer is announcing a new product today called the Livefyre Engagement… Read More

Livefyre Launches New Platform To Help Marketers Harness User Content

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