Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.
eCommerce
Twitter this morning will launch a pilot in the U.S. aimed at testing the potential for e-commerce on its platform. The company is introducing a new “Shop Module” that offers brands, businesses and other retailers the ability to showcase their products to Twitter users directly on the business’ profile. Users will then be able to […]
Twitter launches U.S. e-commerce pilot that lets users shop from ...
Pinterest today is increasing its investment in the creator community by introducing new tools that will allow creators to make money from their content. Now, creators will be able to tag products in their Idea Pins — a video-first feature the company first launched this spring — to make their content “shoppable.” They’ll also now […]
Pinterest rolls out new features that let creators make money ...
YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and brands, the company says, and is an expansion of the integrated shopping experience YouTube began beta testing earlier this year. That feature was […]
YouTube to pilot test shopping from livestreams with select creators
Yummy, a Venezuela-based delivery app, raised $4 million in funding to expand its dark store delivery operations across Latin America.
Yummy raises $4M, aims to be ‘super app of Venezuela’
Shopify changed the e-commerce landscape by making it easier for merchants to set up their websites both quickly and affordably. A startup called Tapcart is now doing the same for mobile commerce. The company, which has referred to itself as the “Shopify for mobile apps,” today powers the shopping apps for top brands, including Fashion […]
Tapcart, a ‘Shopify for mobile apps,’ raises a $50 million ...
While every food delivery company is trying to get an edge on its rivals with discount codes, faster service, and a turn into the realm of spooky with ghost kitchens and dark stores, a startup built on a lighter, social concept — letting people see what their friends are chomping on, making it possible to […]
Snackpass gobbles up $70M at a $400M+ valuation as its ...
Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: we rely on location specific information when we are on search engines, […]
Uberall raises $115M, acquires MomentFeed to scale up its location ...
As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:45 AM virtual DJ sets and panels on “Algorithm Mythbusting” and raising “zillions for a nonprofit you care about.” During the first […]
Instagram adds affiliate and shop features for creators
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