pokemon











Omer Kaplan Contributor Omer Kaplan is CMO and co-founder at ironSource. More posts by this contributor Mobile gaming is a $68.5 billion global business, and investors are buying in By the end of 2019, the global gaming market is estimated to be worth $152 billion with 45% of that, $68.5 billion, coming directly from mobile games. […]

Mobile gaming is a $68.5 billion global business, and investors ...


Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and chasing Snorlax. As the game grew, so did the company behind it. Niantic had started its life as an experimental “lab” within Google […]

A chat with Niantic CEO John Hanke on the launch ...



Nintendo Switch has Pokémon games, but it doesn’t really have its own Pokémon games, not in the true sense. Pokémon Sword and Shield, coming November 15, 2019, will be the first real Pokémon games (don’t even mention Pokémon Let’s Go – don’t) for Nintendo Switch, and now we know more about them thanks to today’s […]

Pokémon Sword and Shield arrive worldwide on November 15, 2019


We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. The Niantic […]

Nine lessons on how Niantic reached a $4B valuation