Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.
Column
Kris Holt Contributor Share on Twitter Kris Holt is a contributing writer at Engadget. WhatsApp is working on a setting that will let users more easily bypass its iffy image compression and send photos and videos in the highest available fidelity. The “best quality” option will likely join “auto” and “data saver” choices in a future […]
WhatsApp is adding a ‘best quality’ setting for sending photos ...
Posting the wrong things at the wrong time is embarrassing, but it can also be a breach of fiduciary duties and may even run afoul of securities laws.
3 guiding principles for CEOs who post on Twitter
In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.
5 tips for brands that want to succeed in the ...
Twitter is trying to revitalize itself by adding more contexts for discourse to its repertoire. The result, if everything goes right, will be an influence superapp that hasn’t existed before.
Twitter’s acquisition strategy: eat the public conversation
We can introduce rules and regulations to ensure the wise use of powerful technologies. We’ve done it before, with cars, radiography and nuclear energy. What’s different about social media?
We owe it to our kids to put an age ...
The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration.
5 predictions for the future of e-commerce
The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration.
5 predictions for the future of e-commerce
As the app ecosystem rapidly expands beyond the borders of mobile, app developers and publishers would benefit immensely from identifying economical and secure ways of adopting more SDKs.
The truth about SDK integrations and their impact on developers
Verification goes beyond the "blue checkmark," and the urgency to implement verification is bigger than just stopping the spread of questionable content. It can also help companies ensure they’re staying on the right side of the law.